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  Insider Perspectives (6)

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Regular Websites in this category

The Advertising Graveyard Open in a new windowLink Details
- Gallery of controversial advertisements which clients declined to run.
- http://www.zeldman.com/adgraveyard/

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Propagandium.com Open in a new windowLink Details
- a 'love-hate' perspective on the past, present and possible future of advertising [Requires Flash].
- http://www.propagandium.com/

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Brand personality Open in a new windowLink Details
- A relationship with a brand can be like a relationship with another person.
- http://haas.berkeley.edu/~market/PAPERS/AAKER/BOOKS/BUILDING/brand_personality.html

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The power of hype Open in a new windowLink Details
- Forbes magazine on new avenues for creating hype to serve brand marketing. Focuses on Bebe clothing.
- http://www.forbes.com/forbes/99/1101/6411228a.htm

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Semiotic Solutions - Cultural Creativity - Home Open in a new windowLink Details
- "Semiotic Solutions has pioneered the adaptation of cultural theory to the spheres of marketing and advertising in the UK."
- http://www.semioticsolutions.com/

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Give your brand in marriage Open in a new windowLink Details
- For a brand sell to be effective long-term, the advertising needs to create an emotional involvement between the consumer and the brand. Exponent, Jacque Chevron, describes brand loyalty as a form of marriage.
- http://www.jrcanda.com/art_brandmarriage.html

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