How To Salvage Millions
- Book on building small business success.
- http://www.greenweenies.com/salmillions/
Judo Strategy
- Book suggests that businesses compete more effectively by using their competitors' strength to their advantage.
- http://www.people.hbs.edu/dyoffie/html/
Detective Marketing
- Finding the inner creative resources, and employing them in marketing. Site may alter your browser settings.
- http://www.detectivemarketing.com/
Trash Proof News Releases
- Book on obtaining publicity through news.
- http://www.trashproofnewsreleases.com/
Million Dollar Emails
- Outlines the skills required to send spam.
- http://www.milliondollaremails.com/
Search Engine Marketing
- Best practice guide by Mike Grehan for online marketing professionals featuring interviews with the search engine creators themselves. Available for purchase.
- http://www.search-engine-book.co.uk
Marketing to Seniors
- Developing a senior marketing plan, and introduces concept of the extended senior customer.
- http://www.marketingtoseniors.info/
Small Business, Big Marketing
- Marketing guide for small business, advising on low cost options. Also offers a news release writing service.
- http://www.marketingyoursmallbusiness.com/
Loyalty Marketing
- Advice on identifying, attracting, serving, and retaining customers in the e-commerce environment.
- http://www.loyaltymarketingfortheinternetage.com
Buzzmail
- offers book on e-mail marketing.
- http://www.buzzmail.com
Masters Of Networking
- Book on how to build a successful lifestyle through networking. Includes information about the authors, excerpts, book tours, and networking links.
- http://www.mastersofnetworking.com/
Savvy Way to Successful Web Site Promotion
- Derek Galon's guide to web promotion; tips on gaining visibility and business traffic. Includes search engines, and software recommendations.
- http://www.webmax.bc.ca/book/
Entertainment Economy
- Discusses how mega-media forces are transforming peoples lives. The site includes reviews and interviews with the author.
- http://theentertainmenteconomy.com/
The Problem Is They Don't Know The Problem
- Bob Sandelman's book on sales promotion, with book and author information.
- http://www.theproblemistheydontknowtheproblem.com/
The Anatomy of Buzz
- Emanuel Rosen's book on how to create word-of-mouth marketing.
- http://www.emanuel-rosen.com/
Marketing High Technology Products and Innovations
- Systematic approach to marketing high technology in a wide variety of industries. Includes discussion area and professor resources.
- http://www.markethightech.net/
High School Athlete Recruiting Guide
- Help get your high school athlete recruited and accepted to the right college. Book written by Dave Prossner.
- http://www.recruitingguide.com
Web Forging
- Marketing tips and techniques for web presence. Topics include planning, designing, producing, marketing and hosting a website.
- http://www.webforging.com/
Sell What You Create
- A decorative arts and craft marketing book.
- http://www.sellwhatyoucreate.com/
Counter Intuitive Marketing
- Marketing advice from Kevin Clancy and Peter Krieg.
- http://www.counterintuitivemarketing.com/