Elizabeth Van Buren Aromatherapy
- Essential oil therapy company offering GC-MS analyzed therapeutic grade essential oils and blends, massage oils, skin and body care products.
- http://www.elizabethvanburen.com/

Sylvan Music
- Specializing in acoustic and electric stringed instruments. This site includes an inventory of instruments, info about the store and related resources.
- http://www.sylvanmusic.com

Moon Zooom
- Sells 1950s, 60s, and 70' retro fashions for men and women.
- http://moonzooom.com

Sweeley's Design Shop
- Florist offering arrangements for everyday occasions, weddings and events for delivery throughout Santa Cruz, Canta Clara and Monterey Counties.
- http://www.sweeleysdesign.com/

Gateways Books
- Metaphysical and spiritual books, gifts, and music. Includes calendar of special events and mailing list.
- http://www.gatewaysbooks.com/

Santa Cruz Birdfeeder
- Offers everything for birdwatchers and birders.
- http://www.santacruzbirdfeeder.com/

Bookshop Santa Cruz
- Independent bookstore. Includes staff recommendations, author profiles, bestsellers, and a calendar of events.
- http://www.bookshopsantacruz.com/

Made in Santa Cruz
- Selling the work of local artisans online and from their store on the Santa Cruz Wharf.
- http://www.madeinsantacruz.com/

Rhythm Fusion
- Retailer of percussion instruments of the world: drums, rattles, bells, shakers, whistles, and more common and weird sound makers imported from many different countries.
- http://www.rhythmfusion.com/

Marty Magic Jewelry & Sculpture
- Unique original jewelry and sculpture created by lost-wax casting.
- http://www.martymagic.com/

EcoGoods
- An alternative general store offering organic, recycled, and non-toxic products.
- http://www.ecogoods.com/

Shen's Gallery
- Importer and retailer of provincial Chinese antiques: furniture, designer-quality accessories, and a wide array of unusual handicraft.
- http://www.shensgallery.com/

The Vault Gallery
- Unique contemporary jewelry, fine clothing and innovative craftwork.
- http://www.thevaultgallery.com/

Chefworks
- Culinary and housewares store specializing in hard-to-find tools for cooks.
- http://www.chefworks.com/

Dell Williams
- Jeweler offering diamonds, Mikimoto pearls, watches, porcelain sets, crystal sets, and gifts.
- http://www.dellwilliams.com/