The era of the PC is over: why Apple is beating Microsoft
- How the future of the "OS Wars" is shaping up today.
- http://apcmag.com/6357/understanding_your_strengths

Mac desktops are "smarter money", says CIO
- Why Macs are are better buy for businesses.
- http://software.silicon.com/os/0,39024651,39167796,00.htm?r=23

Apple iPhone (8GB) Review and User Opinions
- Digital Trends' detailed Apple iPhone (8GB) analysis.
- http://reviews.digitaltrends.com/review4326_main21638.html

Hands on: New iMacs' form, function a 'fabulous combo'
- Apple's newest iMac hits the sweet spot in marrying form and function, resulting in a computer that's fast, versatile and looks like it just dropped from the pages of Dwell magazine.
- http://www.computerworld.com/action/article.do?command=viewArticleBasic&articleId=9030463&pageNumber=1

Apple delivered on iPhone promise
- Seattle Times Newspaper article on the iPhone and its marketing.
- http://seattletimes.nwsource.com/html/businesstechnology/2003778367_ptmacc07.html

Steve Jobs: The Rolling Stone Interview
- Music, video, iTunes and the record industry all get covered in this interview.
- http://www.rollingstone.com/news/story/5939600/steve_jobs_the_rolling_stone_interview/

Windows vs Apple
- A PC using staff member trades with a Mac writer for week, and both report their experiences.
- http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/games_and_puzzles/article1008041.ece

Apple Mac OS X on x86: a first test
- ZDNet UK reviews OS X on a Toshiba laptop. Covers installation and some preliminary performance tests.
- http://reviews.zdnet.co.uk/software/os/0,1000001098,39235916,00.htm

Smartmoney.com: Tempted by the Apple?
- Walter Mossberg answers numerous questions for potential switchers.
- http://www.smartmoney.com/mossberg/index.cfm?story=december2005

Wired News: Why I Love Apple
- How the small details separate Apples offerings from the competition.
- http://www.wired.com/news/columns/0,71438-0.html?

Gaming with Boot Camp: This changes everything
- If you're curious about game performance running Windows XP on an Intel-based Mac, Peter Cohen can tell you one thing unequivocally: It works really well.
- http://www.macworld.com/weblogs/gameroom/2006/04/bootcampgames/index.php

Mac OS X: It just works
- An option that's enterprise-worthy.
- http://www.infoworld.com/article/03/09/12/36OPconnection_1.html

Mac takes bite out of Windows
- Switching and the growing Mac user base. (free registration required)
- http://seattletimes.nwsource.com/html/businesstechnology/2002608438_paul07.html

Macsimum News: Apple's products for real people
- On the usability differences between Microsoft and Apple.
- http://www.macsimumnews.com/index.php/archive/6333/

A Convert With a Crush on His Mac - Computerworld
- Douglas Schweitzer celebrates his second (very happy) anniversary as a Macintosh user.
- http://www.computerworld.com/softwaretopics/os/story/0,10801,103529,00.html

Single Mac Keeps Company Running
- Article describing how the blaster worm virus shut down their company for a day, with the exception of a single employee who persisted in his desire to own an Apple at work.
- http://macdailynews.com/index.php/weblog/comments/2014/

The Seed of Apple's Innovation
- CEO Steve Jobs says among other practices, it's "saying no to 1,000 things" so as to concentrate on the "really important" creations.
- http://www.businessweek.com/bwdaily/dnflash/oct2004/nf20041012_4018_db083.htm

Wired News: Feel Free to Jack Into My IPod
- Some iPod users are swapping jacks with strangers and finding new musical tastes. Should Apple add wireless broadcast and Rendezvous to the iPod so we can all tune in?
- http://www.wired.com/news/mac/0,2125,61242,00.html

Linux News: But Macs Are Slower, Right?
- Several Mac myths debunked.
- http://www.linuxinsider.com/story/But-Macs-Are-Slower-Right-36964.html

Switching to an Apple can be surprisingly smooth
- Short switcher article, focusing on the iBook and operating system.
- http://www.cleveland.com/search/index.ssf?/base/business/1084095055296262.xml?bttec

The Apple Way: A broader take on the "Mac vs. PC" debate
- Blog article on the difference between Apples approach and that of other tech companies.
- http://homepage.mac.com/jpapola/iblog/B2047079309/C1863867956/E207536501/index.html

Why I've dropped MS Windows for the Apple Mac
- One reporter's opinion on the OS wars.
- http://www.theinquirer.net/?article=15143

BW Online: Show Time!
- Just as the Mac revolutionized computing, Apple is changing the world of online music.
- http://www.businessweek.com/magazine/content/04_05/b3868001_mz001.htm

Scientists: The Latest Mac Converts
- Photographers? Musicians? No, the latest Mac switchers are rocket scientists.
- http://www.ecommercetimes.com/perl/story/32837.html

Forbes.com: Apple's Supercomputing Scientists
- Some biology and genetic scientists are big fans of the Mac.
- http://www.forbes.com/sciencesandmedicine/2004/01/12/cx_mh_0112apple.html

Contra Costa Times: Loyal Mac users get an iLife
- Apples digital hub strategy grows and focuses on creation, not just collection, of digital content.
- http://www.contracostatimes.com/mld/cctimes/business/7684723.htm

PC Pro - Twenty Years of the Mac
- A look at the past, and future, of the Mac. (Free registration required)
- http://www.pcpro.co.uk/?http://www.pcpro.co.uk/news/news_story.php?id=51450

Apple's Panther bares its teeth
- Apple, fed up with playing second string to Windows, has been taking its operating system from strength to strength.
- http://news.bbc.co.uk/2/hi/technology/3254554.stm

The Guts of a New Machine
- The creation of the iPod, and the mystic of Apple.
- http://www.nytimes.com/2003/11/30/magazine/30IPOD.html?ex=1070773200&en=6cc3b984324f9225&ei=5062&partner=GOOGLE

NewsForge | Review: The new Power Macintosh G5
- G5 review from the Linux/Open Source news site. "Apple's new 64-bit Power Macintosh G5 is aptly named: it has power to burn."
- http://www.newsforge.com/hardware/03/11/21/2021241.shtml?tid=73&tid=81

Lost in Space
- When Jay Chiat announced that he was going to take away his employees' cubicles and desks, equip them all with portable phones and PowerBooks, and turn them into wandering advertising nomads, the story captured the imagination of deskbound drones everywhe
- http://www.wired.com/wired/archive/7.02/chiat.html

11-Year Old Mac Gets Credit for Columbia Pic
- Describes an old Macintosh' role in taking a picture of the late space shuttle Columbia.
- http://maccentral.macworld.com/news/2003/02/13/columbia/index.php?redirect=1068375585000

Why Apple is So Tempting
- Article from Wired describing the allure of the Macintosh.
- http://www.wired.com/wired/archive/11.09/start.html?pg=2

InfoWorld: Moving to a Mac
- A small integration project dispels some preconceptions about OS X.
- http://www.infoworld.com/article/03/09/05/35OPconnection_1.html

Personal Computers- Winner: Apple Power Mac G5
- PCMag names the G5 a winner at the 20th Annual Tech Ex Awards.
- http://www.pcmag.com/article2/0,4149,1383036,00.asp

Pioneer Press: Power Mac G5 puts Apple in the big leagues
- Kudos from both pro and amateur users alike. The G5 is declared "the Hummer of the computer world."
- http://www.twincities.com/mld/twincities/business/industries/computers_and_internet/7277848.htm

What's So Hot About Apple's Power Mac G5?
- The latest Apple machines impact the professional market. How and when will the consumer level machines see it?
- http://www.newsfactor.com/perl/story/22197.html

Apple OS X 10.3 review by PC Magazine
- Apple has been prowling around with 150 new improvements to emerge in Mac OS X 10.3.
- http://www.pcmag.com/article2/0,4149,1369024,00.asp

Wired News: The Panther Roars (in Pain)
- How good is the Panther (10.3) operating system? Leander Kahney at Wired botches an install and still finds it well worth the trouble.
- http://www.wired.com/news/mac/0,2125,60989,00.html

Confessions of the World's Largest Switcher
- After encountering roadblocks from Dell and IBM, Dr. Srinidhi Varadarajan went to Apple, and 24 hours later, had a commitment to deliver the G5's he'd need to build a Supercomputer.
- http://www.macdevcenter.com/pub/a/mac/2003/10/29/osxcon_g5cluster.html

ActiveMac: Mac OS 10.3 or Windows XP?
- Comparison of the operating systems by a switcher.
- http://www.activewin.com/mac/articles/2003/8.shtml

BW Online: Apple Gets The Little Things Right
- "Quick, sleek new Macs, and the best operating system on the market."
- http://yahoo.businessweek.com/magazine/content/03_46/b3858058.htm

Is Apple the Lonely Rolls-Royce of the Computer World?
- Apple continues to sell unbeatable quality, but at high prices.
- http://www.newsfactor.com/perl/story/22043.html

TIME: Apple's New Core
- The online companion to TIME's cover story on the flat-screen iMac. Includes a photo gallery of the product and a timeline of Steve Jobs' machines.
- http://www.time.com/time/covers/1101020114/