Web Directory

  Ethics and Standards (16)

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Desperately Seeking Search Engine Marketing Standards Open in a new windowLink Details
- Reviews efforts to create standards for SEO industry and search engine marketing professionals.
- http://searchenginewatch.com/showPage.html?page=2164371

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Search Engine Disclosure Ratings: May 2003 Open in a new windowLink Details
- Reviews major search engines to see if disclosures of paid content are clear and conspicuous.
- http://searchenginewatch.com/showPage.html?page=2214891

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Customer's Guide to Ethical Search Engine Optimisation Open in a new windowLink Details
- A series of articles that help discern ethical search engine optimisation services from unethical ones. Advice on how to deal with unethical providers and how to reduce the risk of investing in such services is also included.
- http://www.bigmouthmedia.com/search_engine_information/customer_guide/

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The Control of Misleading Advertisements Regulations 1988 Open in a new windowLink Details
- UK Act of Parliament that covers misleading advertising on the Internet.
- http://www.opsi.gov.uk/si/si1988/Uksi_19880915_en_1.htm

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FTC Halts Internet Pagejacking Scam Open in a new windowLink Details
- Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings.
- http://www.ftc.gov/opa/1999/09/atariz.htm

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The Classification of Search Engine Spam Open in a new windowLink Details
- Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.
- http://www.silverdisc.co.uk/articles/spam-classification/

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Black Hat SEO Open in a new windowLink Details
- Worst practices, software and gimmicks to avoid.
- http://www.blackhatseo.com/

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Nigritude Ultramarine FAQ Open in a new windowLink Details
- Originally created for an SEO contest, this FAQ answers a wide range of questions about search engine optimization with a focus on the ethics of various SEO techniques.
- http://www.nigritudeultramarines.com/

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ScreenSpam.org Open in a new windowLink Details
- Effort to discourage companies from using across-the-screen 'rich media' advertisements.
- http://www.screenspam.org/

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Full Code of Ethics - American Marketing Association Open in a new windowLink Details
- The AMA's code of ethics for marketing on the Internet.
- http://www.marketingpower.com/live/content1175.php

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Email Marketing Ethics and Spam Reporting Open in a new windowLink Details
- Guide to avoiding being spammed and sending e-mail without spamming.
- http://www.tamingthebeast.net/articles/EmailMarketingEthicsSpamReporting.htm

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Advertising and Marketing on the Internet: Rules of the Road Open in a new windowLink Details
- FTC rules and guidelines to protect businesses and consumers and help maintain the credibility of the Internet as an advertising medium
- http://www.ftc.gov/bcp/conline/pubs/buspubs/ruleroad.htm

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The Curse of Cloaking Open in a new windowLink Details
- Describes the action of cloaking and explains why you should not do it.
- http://www.websitepublisher.net/article/cloaking/

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CommercialAlert Complaint to the FTC Open in a new windowLink Details
- Details CommercialAlert's 2001 complaint of deceptive advertising in search results, and the FTC's ruling from 2002.
- http://www.commercialalert.org/index.php?category_id=1&subcategory_id=24&article_id=113

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Search Engine Optimization Standards Discussion Open in a new windowLink Details
- Examines the issues surrounding SEO standards of conduct.
- http://www.bruceclay.com/EmergingStandards.htm

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Search Engines: Economics & Ethics Open in a new windowLink Details
- Talks about the difficulties in getting listed in a search engine and search engine ethics implications.
- http://www.saintlouisflamenco.com/webmaster/searchengines.htm

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