Desperately Seeking Search Engine Marketing Standards
- Reviews efforts to create standards for SEO industry and search engine marketing professionals.
- http://searchenginewatch.com/showPage.html?page=2164371

Search Engine Disclosure Ratings: May 2003
- Reviews major search engines to see if disclosures of paid content are clear and conspicuous.
- http://searchenginewatch.com/showPage.html?page=2214891

Customer's Guide to Ethical Search Engine Optimisation
- A series of articles that help discern ethical search engine optimisation services from unethical ones. Advice on how to deal with unethical providers and how to reduce the risk of investing in such services is also included.
- http://www.bigmouthmedia.com/search_engine_information/customer_guide/

The Control of Misleading Advertisements Regulations 1988
- UK Act of Parliament that covers misleading advertising on the Internet.
- http://www.opsi.gov.uk/si/si1988/Uksi_19880915_en_1.htm

FTC Halts Internet Pagejacking Scam
- Documents how the FTC stopped a scheme to mislead consumers to porn sites via search engines. First time a government agency asserted regulatory authority over search engine listings.
- http://www.ftc.gov/opa/1999/09/atariz.htm

The Classification of Search Engine Spam
- Offers a guide to search engine spam that allows search engine marketers to objectively evaluate actions to see whether those actions equate to spamming a search engine. Aims to provide the basis of an industry standard.
- http://www.silverdisc.co.uk/articles/spam-classification/

Black Hat SEO
- Worst practices, software and gimmicks to avoid.
- http://www.blackhatseo.com/

Nigritude Ultramarine FAQ
- Originally created for an SEO contest, this FAQ answers a wide range of questions about search engine optimization with a focus on the ethics of various SEO techniques.
- http://www.nigritudeultramarines.com/

ScreenSpam.org
- Effort to discourage companies from using across-the-screen 'rich media' advertisements.
- http://www.screenspam.org/

Full Code of Ethics - American Marketing Association
- The AMA's code of ethics for marketing on the Internet.
- http://www.marketingpower.com/live/content1175.php

Email Marketing Ethics and Spam Reporting
- Guide to avoiding being spammed and sending e-mail without spamming.
- http://www.tamingthebeast.net/articles/EmailMarketingEthicsSpamReporting.htm

Advertising and Marketing on the Internet: Rules of the Road
- FTC rules and guidelines to protect businesses and consumers and help maintain the credibility of the Internet as an advertising medium
- http://www.ftc.gov/bcp/conline/pubs/buspubs/ruleroad.htm

The Curse of Cloaking
- Describes the action of cloaking and explains why you should not do it.
- http://www.websitepublisher.net/article/cloaking/

CommercialAlert Complaint to the FTC
- Details CommercialAlert's 2001 complaint of deceptive advertising in search results, and the FTC's ruling from 2002.
- http://www.commercialalert.org/index.php?category_id=1&subcategory_id=24&article_id=113

Search Engine Optimization Standards Discussion
- Examines the issues surrounding SEO standards of conduct.
- http://www.bruceclay.com/EmergingStandards.htm

Search Engines: Economics & Ethics
- Talks about the difficulties in getting listed in a search engine and search engine ethics implications.
- http://www.saintlouisflamenco.com/webmaster/searchengines.htm