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Lilien and Rangaswamy: Marketing Engineering

  Link Details for: Lilien and Rangaswamy: Marketing Engineering
Link Title: Lilien and Rangaswamy: Marketing Engineering Open in a new window
Link URL: http://www.mktgeng.com/
Link Details: Software tools and books for decision making by Gary L. Lilien and Arvind Rangaswamy. Includes geodemographic, cluster and conjoint analysis, and resource allocation.
Category: Top : Computers : Software : Marketing : Market_Analysis
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Lilien and Rangaswamy: Marketing Engineering