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The Marlboro Man: The Making of an American Image

  Link Details for: The Marlboro Man: The Making of an American Image
Link Title: The Marlboro Man: The Making of an American Image Open in a new window
Link URL: http://xroads.virginia.edu/~CLASS/AM483_95/projects/marlboro/mman.html
Link Details: Paper on the creation of the world's most popular brand, and its chief marketing gimmick: the Marlboro man.
Category: Top : Society : Issues : Health : Tobacco : Advocacy : Pro-Tobacco : Promotion
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The Marlboro Man: The Making of an American Image