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Buzz Marketing

  Link Details for: Buzz Marketing
Link Title: Buzz Marketing Open in a new window
Link URL: http://www.businessweek.com/magazine/content/01_31/b3743001.htm
Link Details: Article on "stealth" marketing technique cites example of Brown and Williamson and other tobacco companies.
Category: Top : Society : Issues : Health : Tobacco : Advocacy : Pro-Tobacco : Promotion
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Buzz Marketing