Making the Case: Counter Advertising as a Tobacco Use Deterrent Details

Making the Case: Counter Advertising as a Tobacco Use Deterrent

Link Details for: Making the Case: Counter Advertising as a Tobacco Use Deterrent

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Making the Case: Counter Advertising as a Tobacco Use Deterrent

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http://www.advocacy.org/publications/mtc/counterads.htm

Link Details:

Counter advertising can be effective, but its effectiveness depends on factors such as adequate, long term funding; ability to administer the campaign from political interference; a broad-based focus rather than one exclusively tragetting children.

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Top : Society : Issues : Health : Tobacco : Advocacy : Anti-Tobacco : Tobacco_Control_Resources

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Making the Case: Counter Advertising as a Tobacco Use Deterrent